This post explores how blogger outreach works and how you can make money from it. Blogger outreach is a great way to reach a new audience for the brand and a great way to make some money as a blogger or writer.
WHAT IS BLOGGER OUTREACH?
Blogger outreach is where the blogger will write about the company, service or product and give the brand exposure to their audience through links back to their website. When a brand or company want to give their product or service some extra exposure then blogger outreach services may be the way to do that.
Some brands use an in-house blogger outreach team whereas others outsource this to an individual blogger outreach company. Individual outreach companies work between the blogger and the brand to figure out a solution that works for both parties.
HOW TO MAKE MONEY AS A BLOGGER
You can make money through blogger outreach programs by writing about the specific companies to encourage your readers to go to their site. You will get paid a set fee for your work and time and the brand will get a new audience ( and sales ) to advertise to.
A great company to work with for paid blogging jobs is GetBlogged. You can simply apply for individual jobs when they come up on the site and get paid once you have sent back the completed piece of writing with the specified links. There are plenty of regular campaigns on this site and they work with a very wide range of bloggers and niches. This is a great way to start making some extra cash from your blog.
HOW TO MAKE MONEY AS A BRAND
Blogger outreach benefits the brand in a couple of different ways. One of those ways is that you will get your product or service seen by an entirely new audience. The blogger will be sending you completely new traffic and this should in turn hopefully bring you in more new sales and regular customers.
Using a dedicated blogger outreach service is also very beneficial if you don’t have your own in house team specifically for blogger outreach. Using an outsourced company will work in your favour by freeing up that important time you may lose doing the job yourself. These companies are completely professional and get the job done in probably a quicker time frame than you could do yourself. They work with plenty of different blogs and niches so they will find the perfect sites for you to advertise on
SEARCH ENGINE OPTIMISATION
The other reason for using a blogger outreach service is that you will improve your SEO through quality backlinks on other websites. This will improve your DA which is really important when you want to be seen higher up in google. Increasing your DA can also make your site seem more legit and not as spammy.
When other sites link to your site you will get a little bit of ‘link juice’ each time. The more link juice you get the higher your DA will become.
This is a collaborative post.